We help clients identify, understand, and align with the needs of their key stakeholders. Complex issues require a high-touch, qualitative approach which generates insights through interpersonal connection. We guide and augment this approach with our analysis & visualization toolkit to provide holistic, data rich, and actionable strategic recommendations.
We strive to provide a holistic, lasting impact for clients by following a framework which starts by understanding culture and ends with implementing a compelling vision.
We start by understanding the core beliefs and motivations of the constituency we are working with - be it a customer, community, stakeholder group, or a company itself. This begins with listening to our constituents first, identifying their values, and establishing genuine rapport.
Patterns and habits form within constituencies in order to achieve results, based upon that group’s values. By identifying how people align themselves, as well as influences within and on the group, we are able to map the dynamics of how a group orders itself to achieve its goals.
Determining how success is defined and measured is critical to aligning habits that lead to positive outcomes. People typically act according to what they are incentivized to do. Identifying the commonly held metrics that guide group action ensures a constituency is rewarding activity it values.
Key to articulating a compelling vision is garnering genuine buy-in among a constituency. We believe that buy-in can only be established once we genuinely understand why the constituency holds its cultural values and how that constituency structures itself and performs. All three factors - Culture, Structure, and Performance - inform how we implement a vision with lasting impact.
We solve complex problems by building relationships between people.
Our people form a small, nimble, and talented team of professionals with backgrounds in policy, non-profits, communication, and technology.
Tay is a true and thorough northern Minnesotan with a beard that varies in length based on the weather conditions. A cum laude graduate of Dartmouth College, Tay began his professional life as a candidate for state senate in his home town of Brainerd, MN during the 2010 and 2012 elections. Afterwards, he worked extensively in nonprofit leadership and development.
Sam is a "recovering Southern California start-up person" with the heart of a Hoosier. He studied econometrics and policy analysis at Indiana University, and launched a Los Angeles based start-up shortly after graduating. Since then, he has developed into a seasoned political data manager with experience at the local, state, and federal level.
Nora is a retired artist turned attorney. She enjoys quality time with her cat and is still processing the Game of Thrones finale. She studied philosophy at Illinois State University and received her law degree from UIC Law, gaining experience working on everything from in-house counsel at the UFC to international arbitration in China. She has also worked as legal counsel to the Illinois Senate President.
Chase is an amateur potter with an extensive working knowledge of the best fishing spots of many of Minnesota’s 10,000 lakes. With a degree from Arizona State University in History, Chase is the longest standing employee at EPL and leads the team's research efforts.
Shannon is a former city councilor who now contributes to her community as an enthusiastic Yelp contributor. She loves being Korean American and adores her Korean grandma who makes 5 star worthy meals. She studied Political Science, Public Policy, and Spanish at Purdue University all while running for West Lafayette City Council her first year and Student Body President her last.